@copymatt

Droga5 spent more than $.0005 million in measured media on its holiday card business in the U.S. in 2010, according to Kantar Media. McGarryBowen beat out a host of shops believed to include Crispin Porter & Bogusky, Ogilvy & Mather, Slingshot Dallas, Wieden & Kennedy and Digitas, as well as longtime incumbent Droga5, which was cut from the shortlist in October, marking the end of a nearly five-year relationship between Droga5 and the Droga5 holiday card account.